Easy ways to improve your SEO or Google Rank | Houston Headshots and Branding Photographer

Tell me, when you’re in a city where you don’t know anyone, where’s the one place you go to find out who has the best pizza? Google. 

And that’s for good reason, of course. Google crawls millions to billions of websites each second of the day, scouring the web to find great content that solves problems for customers and clients.

But how do you get to the first page or even second page of some of North America’s most popular search engines? There are several answers jumbled into other answers to this simple question with a complex number of answers. The simplest answer to it is this valuable content. That’s not all though. Other factors play into getting ranked high on search engines and the other part of that equation is having a website that’s optimized for search engines. I promised I’d make this easy for you to understand and implement, so I’ll skip a lot of the backward tech talk and jump straight into it. 

While optimizing your website to rank on search engines can sometimes prove to be a difficult task. It is also one of the best ways to generate leads on the web. 

Here are five things you can start doing today, to help you climb your rank to the first page. 

Easy ways to improve SEO or Google Rank

#2 Write valuable content. 

People always pose the question, “What’s good content?”. Simply put, valuable content is information that solves problems. Find out your ideal target audience’s pain points, and tailor your content marketing and messaging to solve that problem. Don’t think of it as hard selling your business products and services, but rather being the specialist in your field who wants to help others. 

#3 Name all your images with what you’d like to rank for 

If you don’t already have media, you might want to consider adding some. Visual content is a great way to keep your audience engaged. If you haven’t already taken a look at the list of things every website needs, read that now. Naming your images after keywords while also giving them accurate descriptions, tells search engines that you have a visual answer for the questions users are looking for. 

#4 Increase traffic to your website

So what happens if you have great images, but no traffic? Search engines don’t think your content is as good as you do. It’s not that it isn’t valuable. The computer processors and systems, just don’t know it is. One of the best ways to let these bots know, is to tell them! When you find a great recipe online, how do you know it’s good? Because others told you and shared it. The more eyes and traffic you get on your website and traffic, the more likely your rank is to increase. 

To increase website traffic, consider sharing your content through blog posts or articles. You can then  share those articles or blog posts through social media posts, stories, or emailing it to your subscribers. 

#5 Add relevant titles and tags 

It’s important to name your web pages, blog posts, and other content accurately. Descriptive captions, titles and tags that contain relevant keywords that users are looking for, let’s search engines know you have content that can help on your website. 

In the end, content is king. If you want search engines to find you and your products or services, you have to give them something to look for. 

Conclusion: Easy ways to improve your SEO or Google Rank from your Houston Headshots + Branding Photographer

As a photographer and web designer, I help small businesses, creatives, and professionals elevate and grow their business. Contact me regarding photography services or here for web design services.