9 Ways to Use Your Headshot
This article will give you ideas on how to use your updated headshots to your advantage. This includes using digital or online marketing to stand out from the crowd. The world of advertising is changing, and the way we market to our ideal customers is no exception. In this post, I’ll share 9 ways to use your headshot to land new clients.
Why updated and fresh headshots make a difference
Your headshot is one of the most important things about you. It’s the first thing that people see when they find your profile on social media. It’s the first thing that people see when they’re looking for someone on LinkedIn. It’s the first thing that people see when they’re looking for someone on Instagram. And it’s the first thing that people see when they visit your website. This post will help if you’ve been struggling to attract or engage customers with headshots.
Disclaimer: Before trying any of these, you’ll want to be sure you have proper licensing usage. Not all licensing is the same. If in doubt, contact your photographer.
Your headshot is an important marketing tool because it can make or break your brand. When others see your headshot, you’re giving them the chance to see who you are.
Here are a few ways to use your headshot in digital marketing:
The headshot is an important element of any website’s design. It can be standalone, yet it’s often used as a secondary image for a website’s logo or “About Us” page. You can incorporate your brand’s colors and design elements into your headshot. For example, I like to include my brand colors like green or gold into my background or wardrobe. Using your headshot on your website is one way to build brand consistency. Additionally, it provides visitors a small glimpse of who you are as a person.
2. Virtual Meetings
Professionals have been trying to find ways to limit physical contact since the pandemic. Quick question, have you ever been in a virtual conference where video wasn’t required? If so, then you’ve seen what it was like to view a gallery of names and no faces. Using personal images that can be seen as unprofessional is even worse. Uploading your professional headshot as a profile picture to Zoom is a nice and discreet way to be seen.
3. Digital Business Card
Digital business cards, like the one I have, are becoming more and more popular. This is especially true for professionals who are always building their professional network. When I’m on the go, I don’t always have my printed business cards with me. In contrast, there have been plenty of times where I’m not expecting to hand out a business card, and don’t have one. Additionally, it helps others match a name to your face or profession. Clients can add my contact card into their phones. Digital business cards make a great conversation starter.
4. Social Media
You can also use your updated headshot in social media graphics or campaigns. For instance, have an open house coming up? Add your headshot along with contact information and a collage of images to a graphic. You can also add a call to action on the graphic or simply include it on the post. Using your social media graphic for an event or promotion as a cover photo is another idea. What’s more, when you change your profile picture your friends will see your update on their feed. This is a great way to stay top of mind and build trust. I recommend you do this once per quarter, or every six months at the very least (even if it is the same photo).
5. Email Signature
Social media is a crowded space. Emails are still gold and a great way to continue to stay top of mind in your prospect and client’s minds. One of the ways to use your update is to add your photo to your email signature. This helps build trust and credibility to followers or contacts.
With that being said, I also think this works for:
- email newsletters,
- drip campaigns,
- customer service tickets,
- and even cold emails.
6. Guest Posting
Do you write guest blogs or posts for other businesses or organizations? Ask them if they allow authors to include a headshot or not? Guest posting helps build credibility and domain authority, which further helps SEO. Including your updated headshot, is another way to build brand awareness.
7. Press Releases
Need to send a press release? If so, you can include your updated headshots or branding images in your press release.
- launching a new business product line or service
- adding or expanding into a new service area or location
- providing the public with new updates related to your business or organization
8. Google My Business Profile
If you’re wanting to beef up your online presence, you can do so with your Google My Business profile. You can upload your headshot as your business’s profile photo or use it to post profile updates. The more valuable content posted, the more likely you are to increase visibility.
Have you considered publishing an ebook? If you have commercial licensing for royalties, you can use your headshot in your ebook. This also works for any guides or lead magnets you create as well.
Conclusion: Ways to use your headshot
In conclusion, it’s important to remember that a good headshot is a tool for selling, not a substitute for it. Headshot photographers help you create a photo used to sell services. You’re also creating a visual representation of your brand. It’s a great way to help your clients understand who you are and what you’re about. It’s also a great way to make them feel like they’re in the presence of a real person. You’ll find that clients are more likely to trust you and do business with you when you show them you’re a real person. And being a real person in business means you’re approachable, authentic, and trustworthy.
I hope you found this post on “9 Ways to Use Your Headshot” valuable.
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Houston Headshots and Houston Branding Photographer
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